Aaron started out in the music industry after leaving university, promoting, managing digital marketing and social media campaigns for pop and urban music artists, before transitioning into the world of cocoa and chocolate. After inheriting a two-acre food forest from his grandparents, he has fallen down the rabbit hole of Permaculture, Regenerative Agriculture, and Apiculture.
Aaron decided to move back to Grenada in 2016, to focus on rehabilitating the food forest and establishing his craft chocolate company Tri-Island Chocolate. Soon after launching the brand in 2018, he started incorporating tours spanning a Rastafarian Roots-to-Bar experience to Grenadian Chocolate tasting. In 2019, he opened Tri-Island Chocolate Factory offering their flagship experience, ‘Making your chocolate bar’. In 2020, he pivoted to offering more virtual chocolate tastings and chocolate making experiences, via Zoom and re-opened the chocolate factory in 2021.
